Though they had no announcements or show floor presence, we helped them drive millions of online impressions by gathering 250 of the most connected and influential gamers at a coming out party for Windows 7.

We positioned the brand as central to gaming through a gaming lounge displaying some of the hottest games playing on Windows 7 PCs, and reinforced Windows 7 as hip and social through a fun and busy party near the Los Angeles convention center.

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